Organic Agriculture
Hasat Organics Identity.
An earth-rooted brand identity with a handcrafted feel — built simultaneously for farmers market displays, harvest box packaging, and digital channels.
Challenge
Hasat's founder was selling at markets with no branding beyond a hand-lettered sign. They were scaling into CSA boxes and a Shopify store but had nothing to carry the brand into a packaging or digital context.
Strategy
We began with positioning — settling on provenance and craft over organic certification as the primary brand story. The mark referenced a germinating seed in a minimal line-art style that reproduced cleanly on kraft paper, cardboard, and digital at any size. We specified three colourways for seasonal rotation.
Result
The identity launched across 12 packaging formats, the Shopify store, Instagram, and 6 farmers market stalls simultaneously. CSA signups increased 3x in the season after the rebrand. The brand was featured in a regional food publication within three months of launch.
Brand Presentation
Motion Logo
Next Step