Luxury Fragrance
Noor Perfumery Identity.
A full brand system — wordmark, monogram, typographic hierarchy, and a refined palette — built for an artisan fragrance house expanding into retail and hospitality.
Challenge
Noor had a name and a recipe, but no identity. Their existing logo was clip art in Arial. They needed to enter luxury retail and gift-buying channels within six months and had no visual foundation to do either.
Strategy
We built the brand system in three phases: identity audit and positioning, logo and wordmark development (12 directions narrowed to 3 refined options), and system rollout — type scale, colour palette, photographic direction, and packaging specifications. The final identity referenced calligraphic Arabic letterforms without mimicking them.
Result
The brand launched into two luxury retail locations and a hospitality brand partnership within four months. Wholesale enquiries doubled in the first quarter after the rebrand. The identity is now in use across Shopify, Amazon, Instagram, and physical packaging.
Brand Presentation
Motion Logo
Next Step