Cosmetics
Vella Cosmetics Identity.
A playful yet precise identity system with a modular logo mark designed to scale across tubes, compacts, bottles, and digital — without losing recognisability.
Challenge
Vella was building a cosmetics line with 14 SKUs at launch, each in a different format. They needed a mark that worked as a tube stamp, compact embossing, and social profile image simultaneously.
Strategy
We developed a geometric monogram mark built on a 3x3 grid that simplified to a single-colour stamp at 8mm. The wordmark used a custom ligature that referenced the V-shape of the mark. The palette was designed for print accuracy — Pantone-specified for every format.
Result
The identity rolled out across 14 SKUs at launch with no adaptation required. The mark tested at 92% recognition among target demographic at 12mm. The brand secured a retail listing with a major beauty retailer within six months of launch.
Brand Presentation
Motion Logo
Next Step