Luxury Fragrance
Noor Holiday Collection.
A seasonal gifting campaign with editorial photography direction, a printed catalogue, and an in-store display system — built for both direct-to-consumer and wholesale activation.
Challenge
Noor's Q4 was their biggest commercial window but their previous holiday campaigns were a single email and a gift-wrap service. They had wholesale partners in two boutique hotels who wanted seasonal activation but had nothing to offer them.
Strategy
We developed a campaign concept — 'The Art of Giving' — with a 12-page printed catalogue (digital and print editions), an editorial photography brief for four hero images, an in-store display specification for hotel lobby placement, and a matching digital campaign for email and Instagram. The catalogue doubled as a wholesale buyer reference.
Result
Holiday season revenue grew 2.7x year-on-year. Two hotel partners activated the in-store display and generated 31 gift sets sold at AED 1,200 per set. The catalogue was reordered for a Valentine's campaign.
Brand Presentation
Next Step