Agriculture D2C
Terra & Grove Harvest Print.
Farmers market collateral, seasonal mailers, and branded packaging inserts that reinforce provenance at every physical touchpoint.
Challenge
Terra & Grove were selling at markets with homemade printed signs and no collateral. As they expanded to five market locations and launched a corporate gifting programme, they needed print assets that worked across all contexts.
Strategy
We designed a print system built around a seasonal illustration set — four produce illustrations per season — that carried across market banners, A5 flyers, packaging inserts, and a B2B sales sheet. The system used a limited colour palette that reproduced on a digital press for short runs, keeping per-unit costs low.
Result
Market revenue per site grew 38% in the season after the print system launch, attributed by the client to improved impulse purchase at the stall. Corporate gifting accounts cited the sales sheet as the touchpoint that confirmed the enquiry. The illustration set has been used for three seasons without redesign.
Brand Presentation
Next Step