Cosmetics Campaign
Vella Cosmetics Campaign.
A product launch campaign across social, email, and print — from concept to 60+ deliverable assets — built around a single campaign idea executed at every touchpoint.
Challenge
Vella's previous product launches were reactive: a few Instagram posts, a banner, and a newsletter. There was no campaign concept to unify them, and each channel looked disconnected from the others.
Strategy
We developed a launch concept — 'Found Your Formula' — that positioned shade-matching as a personal discovery. The creative system was built as a modular grid that could reformat for Instagram Reels, Stories, feed posts, email headers, and a printed lookbook insert. 60+ final assets were delivered in a brand-aligned Figma handoff.
Result
The launch reached 148,000 accounts in the first week on Instagram. Email CTR was 4.2% vs a 1.1% previous benchmark. The printed lookbook was picked up by a beauty PR desk and syndicated in a regional magazine.
Brand Presentation
Next Step