Luxury Homewares
Atelier Marbre.
A high-end marble homewares store built around bespoke made-to-order pieces, a collection configurator, and an exclusive waitlist for limited editions.
Challenge
Atelier Marbre's previous store had a standard product grid that undercut the brand's premium positioning. Lead times were hidden, and there was no way for customers to customise finishes or enquire about bespoke pieces.
Strategy
We designed a configurator on each product page that let customers select marble finish, size, and quantity before requesting a production quote. An inventory-aware waitlist system replaced stock-out notices with anticipated delivery dates. Photography direction elevated the editorial feel.
Result
The enquiry-to-purchase rate increased by 3.2x. Waitlist sign-ups generated AED 180,000 in pre-orders within the first quarter. Bounce rate on product pages fell from 64% to 29%.
Visual System
Next Step