Luxury Fragrance
Noor Perfumery.
An editorial Shopify store for an artisan fragrance house that doubled average order value through narrative-led product pages and a streamlined purchase journey.
Challenge
Noor's previous store looked generic — product pages that read like a catalogue rather than a sensory experience. Customers bounced after two clicks, conversion was 0.9%, and average order value sat at AED 220.
Strategy
We restructured the store around scent storytelling: each product page opened with an editorial scroll sequence, ingredient provenance notes, and a scent-pairing module that surfaced complementary fragrances. The checkout was rebuilt for gifting — box selection, personalised message, and delivery date in a single drawer.
Result
Conversion rate climbed from 0.9% to 2.4% in 60 days. Average order value doubled to AED 440, driven by the gifting drawer and scent-pairing cross-sells. Cart abandonment fell by 31%.
Visual System
Next Step