Agriculture D2C
Terra & Grove.
A farm-to-table subscription store with seasonal harvest bundles, CSA member management, and provenance storytelling at every step.
Challenge
Terra & Grove were running their CSA signups through a Google Form. The process was manual, error-prone, and offered no discovery layer for new customers unfamiliar with a CSA model.
Strategy
We built a subscription-first Shopify store with a CSA onboarding wizard that explained the model, let customers select frequency, and managed address and payment details. Each seasonal harvest bundle had a provenance page with farm location, harvest window, and recipe ideas.
Result
CSA signup conversion hit 18% from cold traffic. Subscription revenue accounted for 67% of monthly income within six months. Customer lifetime value increased from AED 320 to AED 1,100.
Visual System
Next Step